Sarel is a no nonsense man. Direct and honest, he is interested in extracting the best from his projects and tirelessly pushing the envelope to create simple, unambiguous masterpieces.

He’s a natural jester, capable of coaxing the most probable and effortless performances from his cast and takes intricate care in creating his visual landscapes.

An award winning career in advertising, including numerous Loeries and a Cannes Gold Lion, led to Sarel taking up directing in 2002. Since then he has gone from strength to strength, working with various partners and production companies, honing his skills.